#3 • Vintage “Roscoe Says” Steel Can Recycling Lunchbox

Part of Roanoke Personal Property Online Auction (timed auction by Linkous Auction Group)

High bid $5.00

Status: Sold

Unique vintage metal lunchbox featuring Roscoe the Steel Can, a promotional mascot created by the Steel Can Recycling Institute. The colorful graphics promote recycling with slogans like “Reduce, Reuse, Recycle” and “Roscoe Says.” This educational piece was used as a promotional tool to raise awareness about steel can recycling and environmental conservation. Condition: This lunchbox shows heavy wear and significant interior rust, along with scratches, scuffs, and some dents. Still, the exterior artwork remains largely visible and colorful, making it a fun nostalgic or display piece. A quirky collectible for fans of vintage advertising, environmental campaigns, or unusual promotional memorabilia.